The CEO of Laqshya Media shares his thoughts on the key factors defining the industry’s evolution - Tech, Transit media and ...
Bedi emphasised the shift from traditional TV to digital streaming, the unmatched engagement levels of curated content, and the impact of streaming on advertising ROI.
The India Brand Conclave 2025 session focused on the role of major cricket events on linear television, connected TV and mobile and how they cater to business objectives across the funnel ...