Fortifying the impressive portfolio of P&G brands, the company invests heavily in research and development (R&D). The company allocates about $2 billion annually to R&D, and its expansive ...
P&G, whose brands include Tide detergent and Charmin toilet paper, saw improvement in China in the just-finished quarter in sales of SK-II, a premium skin care product. Chief Executive Jon Moeller ...
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Season 2 is sponsored by Procter & Gamble brands Cascade and Charmin. The brands appear in episodes throughout the season in scenes that show how their performance helps save resources like energy ...
Procter & Gamble Co. is distributing mobile coupons for many of its brands to influence consumers’ purchase decisions while they are shopping at supermarkets nationwide. In total, P&G is ...
I explore how brands and leaders grow in a modern commerce world. One of the most famous, tear-jerkiest and memorable television campaigns ever for the Olympic Games was P&G’s “Thank You Mom.” ...
Such content is geared at expressing a certain P&G brand's point-of-view and sponsoring programs in such a way that it appears not to be an ad at all. The company just worked with Katie Couric ...