This pattern "mirrors" that of other gambling revenue streams. ... Five loot boxes at $5 is cheap enough, but 50 loot boxes at $34.99, or 7,500 V-bucks in Fortnite for $59.99, ...

The loot box report is certainly not the first of its kind, with a University study calling loot boxes "akin to gambling" in 2021. This latest document, supported by consumer groups including the ...

Loot boxes are an almost $30 billion industry, according to tech consultancy firm Juniper Research, and a major source of income for video game companies but have also caused concern among anti ...

Nintendo isn’t immune from the backlash against loot boxes, and now a recently filed lawsuit claims the video game company used “dark patterns” to trick younger players into spending money ...

Electronic Arts recently told the UK Parliament that video game loot boxes were just beloved "surprise mechanics" just like Kinder Eggs or blind box toys. In a way, this is true. In a more ...