Adalytics is out with another summer blockbuster, of sorts. For at least a year, Adalytics has observed creator accounts on ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Making Science recently launched an AI tool that helps advertisers optimize their marketing campaigns while maintaining ...

A UK-based early-stage startup called Paapi is building a platform to help advertisers with privacy-safe ad measurement.

Microsoft is deprioritizing ad tech; Google wants to get back into publishers’ good graces; and Meta has been quietly developing proactive chatbots.

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

“Anytime you assert what an outcome is, versus asking the advertiser what their most valuable outcome is, you’re kind of ...

Amazon uses the presence of shady or unauthorized sellers on its platform as leverage to bring big brands to the negotiating ...

Alliant will integrate AnalyticsIQ’s audience modeling platform, which is based on user surveys and studies of health, ...

Sounder just launched a new version of its brand suitability tool for podcasts that can understand the nuances of ...

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in ...

Whatever your take on the FTC’s conditional approval of the Omnicom/IPG deal, one thing’s clear: Ferguson is being more ...