The cookie is the headline. The butterfly effect is the story. One Google move, and the entire ecosystem pivots. Again.

Adopting trusted third-party data from AudienceProject enables Azerion to tackle the widely recognised industry issue of ...

Not to be outdone, Meta made headlines of its own with the launch of a stand-alone AI assistant app. Unlike rival tools such ...

Kindred has just launched the Global Merchant dataset—an open dataset specifically designed to help LLMs and AI agents drive ...

They look at Banijay Group’s interest in ITV, publishers seeing referral traffic spike on Facebook and the platform’s monetisation offerings, as well as TikTok’s plans to enter the Japanese market.

In today’s Digest, we discuss Meta’s new AI app, Snap suspending its forecast amid economic uncertainty, and WPP’s latest ...

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Adam Chugg, head of data and tech at media agency the7stars to talk all things social media.

The “sweet spot,” therefore, is a model where DSPs and SSPs “continue to be distinct platforms but are closely synced with ...

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (May 1st, ...

Operating under a Venture Studio model, FirstPartyStudio provides hands-on support, strategic guidance, and operational ...

In today’s Digest, we explore Yahoo’s interest in acquiring Google Chrome, ChatGPT’s new content partnership with The ...

Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than ...