Next week, advertisers will descend on New York City for start-studded presentations about the programmers’ fall offerings. Billions of advertising dollars will be at stake. But the tariffs will put a ...

Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad ...

Search back and remember. I know it feels like a million years, but it’s actually just been a couple of weeks since US ...

The DOJ is proposing that Google should give rival ad exchanges and ad servers real-time access to bidding data from AdX ...

Roku acquired subscription streaming service Frndly TV for $185M and reported Q1 revenue over $1 billion. But its Q2 outlook ...

The art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the third-annual ...

Reddit’s stock soared nearly 18% in after-hours trading on Thursday thanks to a revenue beat in the first quarter.

To keep up with the growing popularity of B2B creator marketing, LinkedIn is expanding access to BrandLink, its video ad tool ...

Most sell-side curation deals appear in line with typical SSP take rates and resemble how publishers have long done business ...

The dramatic art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now ...