Cedric Maxwell, who was traded for Walton in 1985, was on hand to give the Eastern Conference Finals MVP trophy to Jaylen Brown. That trophy is named after Larry Bird, who won a championship with ...

The Celtics are awarded the 2024 Bob Cousy Eastern Conference championship trophy, their 2nd in 3 seasons. Jaylen Brown dominates throughout the East Finals, earning the series MVP award with more ...

The Boston Celtics receive the Eastern Conference championship trophy, and Jaylen Brown is named Eastern Conference Finals MVP. Jaylen Brown takes on a bigger leadership role to help Boston reach ...

New Eastern Conference and Western Conference championship trophies named for Bob Cousy and Oscar Robertson respectively were added, along with the Larry Bird Trophy for East finals MVP and the ...

The reigning Eastern Conference and NBA Finals MVP will join his teammate, Jayson Tatum, who was named a starter last week.

An ESPN reporter picked Derrick White to win the Eastern Conference Finals MVP. White is averaging 18 points on 42 percent three-point shooting in the postseason. MAY 20 GIVE THE SPURS A REASON ...

a 2023 All-Star Game MVP, and a 2022 Eastern Conference Finals MVP. Despite not earning a league MVP or a Finals MVP, Tatum locked in a history-making contract. For all the naysayers pointing at ...

The target on the Celtics' back has grown even larger after a 64-win regular season and the 18th NBA Finals victory ... Larry O’Brien Trophy to Boston. The other Eastern Conference contenders ...