Coca-Cola’s $700m account review is a timely test of WPP’s media model
WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on ...
Coca-Cola Consolidated: An Under-The-Radar Bottler With Great Pricing Power
Learn why Coca-Cola Consolidated, Inc.'s strong pricing power and diverse brand portfolio signal a 24% upside potential to ...
CNET10d
Is There Really a 'Healthy' Soda Out There? 6 Experts Weigh In
Trends like homemade healthy Coke and an increasing number of healthy sodas on the market highlight this desire. People want to enjoy the treat-yourself mentality of a soda. But they want to do ...
CNN26d
Coca-Cola leans on fancy milk to grow past soft drinks
When James Quincey became CEO of Coca-Cola in 2017, soda had broadly been in decline over its health effects. The beverage giant was embarking on an effort to diversify its reach beyond the sugary ...