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HBO to change the name of Max streaming service

UPI on MSN · 2d

HBO streaming service changing back from Max to HBO Max

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer. HBO Max is what the platform was known as when it launched in 2020, but the HBO portion of the name was dropped in 2023 as its parent company sought to give it its own identity.

The New York Times · 3d

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade.

APP.com Asbury Park, NJ on MSN · 3d

Max or HBO Max? Here's why the streaming platform changed its name again

Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between Warner Media and Discovery, Inc. in 2022.

2don MSN

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

2don MSN

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Bounding Into Comics9h

Warner Bros. Discovery Is Reverting Max’s Name To HBO Max This Summer In A “Quality Over Quantity” Move

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

23hon MSN

Bong Joon Ho’s ‘Mickey 17’ Sets HBO Max Premiere Date

Warner Bros announced on Friday that Mickey 17, its dark sci-fi comedy starring Robert Pattinson (The Batman), will make its ...

1d

HBO Max addresses its identity crisis after desperate name change

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2don MSN

The rebrand that went full circle: HBO Max to New HBO Max

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

2don MSN

‘South Park’ Poised For Streaming Launch On Paramount+ But Will It Also Stay On HBO Max?

South Park' is preparing for its streaming launch on Paramount+, as questions arise as to whether it could remain on HBO Max.

3don MSN

HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

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